By: Ben Shapiro
From short, fat, bald John Adams' wig-throwing tantrums during the 1800 election to Abraham Lincoln's decision to grow a beard in 1860; from John F. Kennedy's choice to forgo the fedora at his inauguration to John Kerry's decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's false teeth to George W. Bush's workout regimen, Project President tells the story of America's love affair with presidential looks and appearance, why that often matters more than a politico's positions on the issues and what might well be coming next.
With chapters such as ÌÎÌ_ÌÎ_ÌÎÌ_Ì´å«Suits vs. Boots,The Long and Short of It. The Hair Makes the Man, A Woman's Touch and Should Image MatterShapiro describes campaigns and presidency in detail ÌÎÌ_ÌÎ_ÌÎå«Ì´å the tactics used to promote the candidateÌÎÌ_ÌÎ_ÌÎÌ_ÌÎÌ¥s image and the lengths to which the presidents went to enhance public opinion. His opening chapter, Suits vs. Boots, describes AmericaÌÎÌ_ÌÎ_ÌÎå«Ì´åÇs love for farmers, cowboys and the poor boy who works the fields. ÌÎÌ_ÌÎ_ÌÎÌ_Ì´å«Cowboy boots trump Armani suits,ÌÎÌ_ÌÎ_ÌÎÌ_ÌÎå´ says Shapiro. He illustrates this divide through numerous presidencies such as Lincoln, Eisenhower, Reagan and JFK.
The second chapter covers the importance of the physical appearance of presidents, beginning with a startling depiction of an ugly, awkward, thin-voiced, yet winningly tall Abe Lincoln. The highlights and pitfalls of his campaign and those of many others will have you intrigued ÌÎÌ_ÌÎ_ÌÎå«Ì´å for presidents, size really does matter. Throughout this book ShapiroÌÎÌ_ÌÎ_ÌÎå«Ì´åÇs style is engaging and his information surprising as he discusses how looks, hairstyle, age and much more affect public opinion.
From hilarious campaign blunders to vivid physical descriptions you have never heard, ShapiroÌÎÌ_ÌÎ_ÌÎå«Ì´åÇs book is both engrossing and insightful.
- Hardcover: 304 pages
- Publisher: Thomas Nelson (January 15, 2008)
- Language: English
- ISBN: 159555100X